labout us : ethos

 
Unique to Cloudbass' approach to its customers requirements is a set of principles founded right at the start. One aspect that has always run through everything that the company has done is that it must 'float our boat'. With too many ways to make money in this world that are utterly and frustratingly dull, Cloudbass people always try to look for projects that have somewhere to go or can be done a different way.

Life's too short for doing things the same. Therefore our key guiding principles are:

 

 

Innovation

TV and other production disciplines have evolved at of the desire to innovate. As the industry has become more settled that have emerged certain 'ways of doing things' which provide a framework for everyone to work within. However, technology is constantly changing and established working principles can often be challenged with a view to doing things better, quicker or cheaper. Cloudbass people are taught to always look for these opportunities and are given the support to raised their ideas, often in the face of traditional wisdom.

Our clients have come to rely on innovation, whether it is in the form of a better way to patch a truck right up to a cutting edge editing system to work in realtime to edit as a show is being filmed, Cloudbass is always looking to break the rules.

A light bulb

 

 

Dual Discipline

Within the UK TV industry a culture has emerged that puts people into roles and actively discourages people from exploring their potential in other roles. Cloudbass firmly believe that 50% of the person on site has nothing to do with skills, but more to do with attitude and ability to adapt and cope with a production environment. As such, the actual skillset, whilst extremely important, is something that can easily be extended with the right people.

Not only this, but having an understanding of what other departments are doing allows a crew member to be better at their particular task. For example, a Sound Guarantee who is also an EVS op better understands how feeds need to be provided on a router for an EVS op. Cloudbass actively encourages this and we firmly believe that our crew are better for it.

Yin Yang

 

 

Support and Learning

Cloudbass was born out of academia and projects that were undertaken purely to see what could be achieved. This sense of adventure is vital in pushing the boundaries. Too often crew become stuck in a groove that prevents them from breaking into new areas or being innovative. The culture that CB has around its staff and freelancers provides support and knowledge that encourages people to grow. If one of our people get stuck with something on site then chances are there is someone on the end of the phone that can help.

Not only this, but CB people are encouraged to learn and share knowledge when back at base. WikiBass is CB's own version of Wikipedia, which allows all our people to share not only generic knowledge, but also job specific knowledge which allows our crew to provide a more consistent service.











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