Key to the success of Cloudbass now and in the future is its people. A 'can do' attitude is vital and every member of the team, no matter what the challenge, will exhibit this attitude in any given situation. However attitude is nothing without talent and skill, which is what Cloudbass nurtures and develops.

With a background in academia, all of Cloudbass' personnel have a unique ability to adapt to new challenges, technology and situations which is often not found in the commercial sector. This adaptability is partnered with an ability to sense the needs of the job in hand, which enables the company and its people to deliver the right solution on time, every time.

With crew that are well established in the industry working on jobs all over the world for an enviable range of clients, Cloudbass is able to bring together a range of expertise that is just not available anywhere else. Drawing upon a breadth of knowledge that is generated through work with a wide variety of broadcasters, production and facilities companies, the company and its people are able to do things in ways that are just not apparent to traditional organisations. This is why Cloudbass crew continue to excel in wide range of high pressure broadcast environments.

Continued development of people is key to any business and Cloudbass has a relationship with many of its clients that allows it to develop people alongside their established professionals. This allows Cloudbass crew to be experienced and relevant to a wide variety of productions and situations, which often isn't the case with other newly emerging crew. This balance of experience and enthusiasm within its crew offering has established the company as one first calls for many facilities and production companies.

With all of this expertise in house, it was only a matter of time before Cloudbass started to find other areas of work rather than just providing crew. Whilst continuing to provide crew, the company has taken on key contracts, especially with Manchester United Television, for which it provides facilities for its live Reserves and Academy coverage. This contract has quickly established a facilities culture in the company which is quite different to other similar companies. With smaller scale OB's, the company has established an ability to facilitate a complete onsite production including Live Pres, Replays, Analysis, Graphics; in fact all of the bells and whistles of much larger productions from a smaller footprint that perfectly matches some of the smaller grounds used in the Barclay's Reserve League and all handled in house.

This has led to the company developing a facilities provision that is distinct from the major players in the industry. Not wanting to compete with large scale facilities, Cloudbass has a unique offering that is based around smaller scale trucks, developed at a time when all the major players were off-loading their smaller vehicles in favor of large scale offerings. This positions the company perfectly as:

'The Largest Small OB Company'

Alongside the OB provision Cloudbass continues to innovate in the services and products it supplies. With a complete understanding of the production process, new solutions are being developed all the time. CBRAID1 is Cloudbass' latest vehicle which is designed to cater for the emerging tapeless market. This vehicle is designed to operate in many different modes, from managing tapeless records with EVS machines to providing multiple edit positions. Whichever mode it is in, it is a unique offering in the marketplace and establishes Cloudbass as an innovator in facilities alongside its proven innovation in crew development.

With tapeless being a key new development, Cloudbass has positioned itself at the forefront of this technology. With a proven ability in VT workflows, the company has developed the expertise to manage tapeless from acquisition all the way through to broadcast. Whether it is the tapeless infrastructure on ITV's Touring Cars (for Sis Live!) that allows ITV to archive content as well as create multiple edits on site, or complete broadcast workflows for Manchester United TV, Cloudbass has been and continues to be at the forefront of development and implementation. This has seen the company develop bespoke solutions to problems as no appropriate solution existed in the marketplace. Just another example of constant innovation.

With key founding principles, an emphatic belief in the value of its people, along with an industry leading cross-section of experience and a desire to innovate that is at the very core of what the company is, Cloudbass is set to shake up broadcast and beyond and truly provide...

'Broadcast Innovation'