Home > Graphics > Projects > British Touring Car Championship

Client: ITV Sport

Cloudbass Graphics staff have been providing race graphics on BTCC for many years. More recently they were asked to provide presentation graphics for ITV Sport as well. Working closely with the official BTCC timekeepers, Timing Solutions Ltd and the production staff at ITV Sport, Cloudbass now provide real time race graphics with informative and attractive presentation graphics using official data in an ITV style designed by Cloudbass lead developer, Rob Stewart.

Earlier in 2012 Cloudbass Graphics won the contract to provide this service for the next three years to ITV Sport. Two operators work at each of the 10 championship rounds from Thruxton in Hampshire to Knockhill in Fife, providing graphics for BTCC qualifying on the Saturday afternoon and for all BTCC races plus a variety of support races in a marathon 7 hour broadcast each race Sunday, live from the circuit.

Over the years the amount of information provided on screen has grown massively as, behind the scenes, our Software Developer Andrew Oates writes even more code to interpret more data from TSL. As well as the content development we continue to refine the look of the graphics in regular discussions with the editorial team at ITV Sport. We are always looking to give the viewer an improved experience through the attractive delivery of informative race or championship data.

The race operator provides a full and comprehensive package of race graphics to the TV race director in the race truck including live lap timing for qualifying, qualifying/race standings, grids, fastest lap data, intervals between cars, on board names with data, results and championship standings.

The presentation operator works to the TV editor and TV director offering timetables, trails, multi-page presentation championship standings, detailed post race interview name supers including BTCC race weekend data and championship information.

As well as supplying graphics for the live broadcast the presentation operator also supplies all graphics for the highlight shows built during the race day. The operator renders all required graphics and delivers them to the onsite highlights editing teams using a network infrastructure supplied for all edit suites at each race circuit by Cloudbass Ltd. This allows ITV to produce a BTCC highlights show and a support race highlights show (Motorsport UK) during the race day itself. Graphics are also provided to Cloudbass editing staff who, on-site, create an edit for the 3 BTCC races for Dunlop, the title sponsor of the series.

"With seven hours of live broadcast you need a graphics partner you can rely upon to deliver first class kit and the personnel who can get the most from it. Cloudbass Graphics are the masters of innovation and constantly evolve the package we receive. The difference between our on-air look before we employed them and the polished product we have now is a joy to behold."

Simon Parry, BTCC Series Editor

Acticle Published: 12/11/2012

Broadcast on
and other worldwide partners
"Cloudbass Graphics are the masters of innovation and constantly evolve the package we receive"
Simon Parry, BTCC Series Editor

Call: +44 (0) 1773 740930
Email: graphics@cloudbass.com