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Client: West Bromwich Albion Football Club

Two pitch-side screens at The Hawthorns show live match action during each home League and Cup game. They also display adverts pre-game and at certain points during the game, as well as providing pre match information to supporters, in particular the starting 11 and substitutes for both sides. In game, a permanent score including countdown clock is shown, keyed over live match action. Substitutes are shown on screen, but this is as close as it gets to being a full match graphics system.

Cloudbass Graphics supply a graphics operator while Cloudbass supply a screen technician, cameraman, and director. The cameraman films presenters pre-game, and is responsible for ‘fan-cam’ during the game. This is footage of the supporters reaction to events, and can also be shown live on the pitch-side screens.

Cloudbass Graphics became involved in the graphic operation as soon as we could last season. Once we understood and could analyse the operation, we were able to suggest better ways of working that made the graphics role run more smoothly. Over the summer break, while Cloudbass filmed the players for the lineups, we were hard at work re-designing some of the adverts; Ticket News, Match and Match Ball sponsors, Facebook and Twitter graphics all had an upgrade. This made such an impression on Club staff, that one comment after the opening day 3-0 defeat of Liverpool was, ‘Wasn’t that Match Sponsor graphic brilliant?’ rather than the significance of the victory. This process remains ongoing, and the Attendance, Club Shop, Away Team Lineup and Hospitality graphics were all redesigned. The Attendance graphic used some ‘fan-cam’ footage, something that our integration within Cloudbass Limited means we have easy access to. Our Liveboard graphics system is used at West Bromwich Albion and is able to easily handle the big screen requirements.

Acticle Published: 09/11/2012

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Email: graphics@cloudbass.com