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lproducts
and services : Production
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Cloudbass
has many years of experience in production in various different
forms, from its own small productions through to experience from
working on other company's much larger productions. From sound to
cameras and VT, Cloudbass people have been around production rather
a lot and have seen how to do it well and also how not to do it.
It is this experience that the company is bringing to its own productions
and as such Cloudbass is establishing its own production culture.
Without commission, Cloudbass has started to produce various programmes
with a view to marketing them whilst also establishing its culture
in the process.
Examples of these productions include:
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Huw
Stephens Presents...
Radio
1 DJ Huw Stephens has a well established reputation of finding new
musical talent and regularly showcases that talent at a night at
The Social of Oxford Street in London. Cloudbass approached Huw
to see if he would be interested in putting that showcase on TV
and the result is Huw Stephens Presents...
Filmed one night in 2007, the night featured four bands, youngsters
Penciltoes - a pop heavy collection of enthusiasm with infectious
tunes and an excellent live presence. They were followed by RizMC
with political prose backed up by haunting strings. Then came PixelH8
with his collections of Gameboys and Acorn Electrons, all producing
the kind of simplistic noises once heard in the 80's, but with a
modern dance sensibility. Up last was Gideon Conn with his own brand
of funky laid back vibes and irreverent humour.
All of the acts performed completely live, each of them showing
up much more established artists. This was all captured on the night
in front of a live audience.
Not only was the final product new and fresh, but so was the process
used to create it. Key to the way Cloudbass approaches everything
is its desire to innovate and this production was no different.
Normally the truck would produce a 'cut ' of the live cameras which
would be recorded to tape. If the cut wanted to be changed then
the line cut would have to be ingested into an edit system and then
each angle that needed to be replaced would also have to be ingested
off a different tape. If there were lots of changes then this process
could get quite tiresome.
Instead, Cloudbass recorded each camera straight into an Apple Mac,
then used its own technology to create an Edit Decision List from
the Vision Mixer, which then allowed a line cut to be recreated
in Final Cut. This meant that every single cut could be adjusted
immediately, with all iso angles available without ingesting. This
sped up prost production time considerably which in turn reduces
cost.
The team also used readily available technology to record the music
straight into Logic Pro running on a Mac. This software allowed
a live mix to be created and then tweaked afterwards so the bands
could be made to sound as good as their live performance promised. |


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Road
Holding Society
'In 1965 a crack team of motoring mechanics
found themselves wrongly accused of clocking...'
The intro sets the scene for this reality based programme, which
draws on the banter and camaraderie found in programmes such as
Top Gear. Designed to be accessible to a wide audience, the premise
of the show is a group of like minded petrolheads setting of on
a real mission as set by the society's supercomputer, Bertha.
In this particular episode the team was set a challenge of making
it to a track day in Northern France and back again, all inside
of 2 days. With breakdowns and bust ups, the journey of kit and
road cars was followed by 2 camera crews, as the team met up in
the UK, then headed over to their accommodation, with the every
real possibility of not making it in time. Once there they had to
make it to a track in Northern France with no apparent access to
sat nav and then back to catch a particular ferry.
24 hours of solid footage was brought back from the trip, with additional
cameras rigged to the cars to capture the action as the journey
progressed. The team also used special mounts and cameras to catch
on track action as the cars were put through their paces.
Key to the success of the programme was the extraction of a 'story'
from the events which saw the team nearly get thrown off a cross
channel ferry! After the initial process of ingest, all footage
had to be reviewed before a story could emerge. Certain events may
have has more significance on the trip, but that was no good if
the actual footage wasn't there to support it. As such the intended
story line had to be tweaked as the edit progressed.
This production process taught the team many things about the production
of this sort of programme, which is much different in style and
process to a programme like Huw Stephens Presents... As such the
team are confident of handling such a programme and believe they
know how to bring a programme like Road Holding society in on time
and on budget. |



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uk:KitCar
'2
teams, 2 cars, a whole bunch of students, one winner...'
uk:KitCar saw two teams of students working with 2 guys from a kit
car manufacturer in the form of two teams that intended to race
each other in the 750MC race series. Episode One covered the initial
team formation and the beginning of the build process. Designed
to attract a broadcaster, this programme didn't make air on its
target channel as that channel was already over subscribed with
car content in that period.
With this being Cloudbass' first attempt at programme production,
much was learnt about the process of producing a reality type show.
Whilst trying to achieve its creative aims, the company was also
well aware that a programme has to work commercially and one major
factor that was a problem with this programme was the open ended
nature of the project. If the project ran long then the production
would run long, which in turn could push the production over budget.
This was something that was later controlled for Road Holding Society
and Huw Stephens Presents..., with the choice of event being covered
being carefully considered in order to make the programme commercially
viable. |

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